About The Fortex Group

(For up to date information, please visit ecohen.me). The Fortex Group was a company I founded and ran from 2003 and through 2011. In 2011, The Fortex Group’s PR clients and team merged into MWW, one of the largest independent public relations firms. The Fortex Group custom media properties continue to run separately. Here is a brief history of how we went from being a b2b communications firm to one of the first community and content marketing firms. The Fortex Group was originally started as a b2b communications firm focused on the technology, media, government and general corporate industries. In 2005, recognizing the opportunity in the midst of all the changes (chaos) brought on by the growth of social media, I decided to transform it into a hybrid custom-media communications agency. We were a bit early to the content marketing game so just didn’t realize that was the buzz-word to be (our tag-line was simply – Content, Community and Communications). We decided to do things differently. Instead of building content and communities for clients, we would pick our target market, invest in and build our own communities and then clients would become de fact sponsors. In other words, any client that worked with us already had a target community they could tap into. We bent over backwards to be transparent about our media ownership as well as keep it at a fair arms length from core client work. As a result, not only did companies and audiences get involved, but media partnered with us as well. Our community model was highly cost effective as it combined blog-based, contributor driven sites (built on WordPress, Drupal or Joomla depending on needs), online and key local events to connect people and create new opportunities and social channels. The following are some of the communities you may have come across while you can see the full list of roundtable, panel and conference events we produced ta http://fortexgroup.eventbrite.com. Four Screen Media - A blog dedicated to multiscreen TV news Client sponsors included Dailymotion, Kantar Video and Exponential’s Adotube while partners included Tubefilter, Videonuze and Mediapost. Social channels were set up on Meetup, LinkedIn and Twiter. CoCreation Forum - An online community of cocreation professionals that included a hub community web site and webinars. This was cofounded with Eyeka and also had active social channels on LinkedIn and Twitter as well as a newshub at cocreationnews.com. Play The Music - This news blog is still run (lightly) by a few volunteers as are the associated Digital Music LA, Digital Music NY and Digital Music SF meetups (all available through meetup.com). There were also active Twitter handles and a large NY LinkedIn group. erpcloudnews.com – One of our first custom-build news sites built as a standalone contributor site for sponsor Acumatic. Because this was not link building but designed as a site for high-quality content from a range of contributors (no marketing content allows), it resulted in a high Google ranking for target...